BRIDGESPANLTD

INTERNATIONAL MARKET ENTRY & EXPANSION SERVICES

Establishing a successful operation expanding in a new market requires extensive knowledge about the local business, cultural, regulatory and economic environment.

Companies expanding into international environments confront high knowledge barriers, especially in emerging markets where two particular problems confront them: the absence of regulations and the liability of outsidership, or unfamiliarity with the host context. This exposes them to substantial risks.

Considerably reducing those barriers confers two advantages: Time and cost savings for the company and minimizing the risk of strategic over-stretch.
With deep knowledge of international political economy, trade and investment policy and regulations, Bridgespanltd multidisciplinary professionals team has the ability of helping you develop a successful new market entry strategy for your organization.

and advisory services to help your organization to:

1.Articulate and prioritize market entry goals.

2. Examine actual market conditions, opportunities and obstacles to establishing a successful market entry operation.

3. Identify the current players in the client’s sector, competitors and potential co-operators and establish a matrix of criteria to evaluate their strengths and weaknesses.

4. Identify and prioritize potential market entry strategies and develop and plan potential business models.

Stage 1- Background Briefing.
Project Goals

To ensure that we have accurate and clear information about the client’s priorities and concerns, we work with them to develop a clear written statement of their business goals and considerations.

To that effect, we interview clients’ representatives in depth about their business assumptions, expectations and goals for the project. After obtaining a clear understanding of the client’s current market position, their operations and its perceived strengths and weaknesses, we deliver a written market entry summary to the client.

Market Research
We prepare a report summarising the current market situation based on interviews with organisations/groups impacting the client’s business development for a detailed understanding of market conditions including business opportunities, competitive framework and the relevant regulatory and government policy regimes.

The report is based on market research of publicly available sources and interviews with stakeholders.

A Summary of the selected industry:

1.Current Situation and Market Characteristics of the selected industry.
2. Analysis of Relevant Economic Policy and Effect of Regulations.
3. Current Market Scope.
4. Market Development Trends and Forecast of Market Size for the Coming Five Years.
5. The Future Development Trends of the Selected Market for the Coming Five Years.
6. Market Size Forecast for the Selected Market for the Coming Five Years.

In this stage, we summarize and report on the key players in the selected industry:

This report is based on market research of publicly available sources and on key feedback from interviews with relevant organizations as well as detailed market surveys and background checks
Our report for Stage 2 includes at least the following sections:

1. Domestic Competitors Analysis
2. Market Competitive Situation Analysis

After presenting this report to the client, a series of Background checks will be performed for selected players or joint venture partner candidates.

Based on the information obtained and presented in Stages 1 and 2, we produce a review of possible business models and paradigms, and detail our suggestions for the client.

Our report for Stage 3 includes at least the following sections:
1. Possible Target Strategies
2. Possible Product Strategies
3. Possible Pricing Strategies
4. Possible Strategies on Market Channel

The report covers many practical as well as strategic items to design, build, partner and implement the operation. After the operation is successfully set up, we are also able to provide on-going marketing and operational support.